Privacy Policy

Last Updated: 1 October 2026

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At Uptivise Ltd ("we", "our", "us"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal data when you visit our website, interact with us, or use our marketing consultancy services.

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1. Who We Are

Uptivise Ltd is the data controller responsible for your personal data.

• Company Name: Uptivise Ltd

• Company Registration Number: [Insert Company Registration Number]

• Registered Address: [Insert Registered Office Address, UK]

• Contact Email: [Insert Email Address, e.g., privacy@uptivise.co.uk]

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

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2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data depending on your relationship with us:

• Identity Data: First name, last name, job title, company name.

• Contact Data: Email address, telephone number, business postal address.

• Technical & Usage Data: IP address, browser type and version, time zone setting, pages visited, device information, and online identifiers collected through cookies and tracking tools (e.g., Google Analytics).

• CRM & Interaction Data: Records of communications, form submissions, lead stage, and service history.

• Marketing & Communications Data: Email subscriptions, open/click rates, and marketing preferences.

We do not collect any Special Category Data (such as health, religion, or political opinions) or information about criminal convictions.

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3. How We Collect Your Personal Data

We collect data from and about you through:

1. Direct Interactions: When you fill out contact forms on our website, download resources, request consultancy services, subscribe to our newsletter, or communicate with us directly.

2. Automated Technologies & Analytics: As you interact with our website, we automatically collect Technical and Usage Data using cookies, web beacons, and analytics tools like Google Analytics.

3. Marketing & CRM Platforms: When you subscribe to our emails or interact with our campaigns, your information is processed through platforms like HubSpot and Mailchimp.

4. Third Parties or Publicly Available Sources: Business contact information gathered via public sources (e.g., LinkedIn or company websites) for professional B2B outreach.

 

4. Specific Third-Party Tools & Services We Use

To deliver and optimise our services, we use specific third-party software and platform providers:

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A. Google Analytics (Website Analytics)

We use Google Analytics to analyse how visitors interact with our website. Google Analytics uses cookies to collect standard internet log information and visitor behavior details in an anonymous or pseudonymised form.

• Data processed: IP addresses (anonymised where applicable), pages visited, session duration, referral sources, and browser/device types.

• Purpose: To understand site traffic, measure campaign performance, and improve user experience.

• Legal basis: Consent (obtained via our Cookie Banner).

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B. HubSpot (Customer Relationship Management & Inbound Marketing)

We use HubSpot as our Customer Relationship Management (CRM) and sales platform.

• Data processed: Contact details, company information, communication history, marketing preferences, and form submission data.

• Purpose: To manage client relationships, respond to inquiries, schedule meetings, and deliver targeted marketing consultancy content.

• Legal basis: Legitimate Interests / Performance of a Contract.

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5. How We Use Your Personal Data and Legal Grounds

Purpose / ActivityType of DataLegal Ground:

• To respond to inquiries or prospective client requestsIdentity, Contact, CRM Data Legitimate Interests (growing our business) / Contract Performance

• To deliver marketing consultancy services to clientsIdentity, Contact, Usage Performance of a Contract

• To track and analyse website performance via Google AnalyticsTechnical, UsageConsent (via Cookie Consent)

• To manage leads and client pipelines via HubSpot

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6. Sharing Your Personal Data

We do not sell your personal data. We share data only with trusted service providers acting as data processors (including Google and HubSpot), professional advisers (lawyers, accountants), and regulatory bodies where required by law.

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7. International Transfers

Some of our third-party service providers (such as Google, HubSpot) are based outside the UK, primarily in the United States. Whenever we transfer your personal data out of the UK, we ensure appropriate safeguards are applied, such as:

• UK Standard Contractual Clauses (SCCs) or the International Data Transfer Addendum (IDTA).

• Verification under recognised data privacy frameworks (e.g., the EU-U.S. / UK Extension to the Data Privacy Framework).

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8. Data Security and Retention

• Security: We employ administrative, technical, and physical safeguards to protect your personal data from unauthorised access, loss, or alteration.

• Retention: We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. You can unsubscribe from marketing emails at any time using the link in the footer of any email.

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9. Your Legal Rights

Under UK data protection laws (UK GDPR), you have the right to:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction of inaccurate or incomplete data.

• Erasure: Request deletion of your personal data ("right to be forgotten").

• Object / Restrict: Object to direct marketing or restrict processing of your data.

• Withdraw Consent: Withdraw consent at any time (e.g., opting out of Google Analytics or email marketing).

To exercise any of these rights, please email us at [Insert Contact Email].

You also have the right to lodge a complaint with the UK data protection regulatory authority, the Information Commissioner's Office (ICO) at www.ico.org.uk.

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10. Cookies Policy

Our website uses cookies to differentiate you from other users and to optimise your experience. For full details on the specific cookies dropped by Google Analytics and HubSpot, please refer to our interactive Cookie Banner or Cookie Policy settings on our website.

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11. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal obligations. Updated versions will be posted on this page with a revised "Last Updated" date.